ILIGAN CITY (PIA)–The vibrant local products and talents in this city and Lanao del Norte province are being showcased at the “Garbo Iligan, Garbo Lanao del Norte: A Creatives Event and Exhibit” from October 22–28, 2023.

This creative extravaganza is the result of collaborative efforts by the Department of Trade and Industry (DTI) Lanao del Norte, the City Government of Iligan, the Provincial Government of Lanao del Norte, and various stakeholders, all with the aim of nurturing the creative industries in the region.

The event features 54 exhibitors showcasing diverse products, including the One Town, One Product (OTOP) stores from Iligan and Lanao del Norte, beneficiaries of the Coconut Farmers and Industry Development Plan, the Comprehensive Agrarian Reform Program, Rural Agroenterprise Partnerships for Inclusive Development and Growth Project, Kuri-kuri Lokal Arts and Crafts Trading, and others.

Jamelah Abdulmalic, owner of the AZ Shop that sells earrings, keychains, and phone grips made from resin, shared her journey, from starting her hobby during the pandemic to receiving valuable guidance from DTI in crafting a business plan. She learned from DTI the importance of knowing her target market and the transformation of her hobby into a profitable venture.

DTI Lanao del Norte Provincial Director Jane Marie Tabucan invited the artists to attend lined-up activities for the weeklong event.

“I invite artists, artisans, content providers, and creative workers out there to participate and network during the weeklong event and to enjoy the opportunities available within the creative industry,” she said.

Moreover, DTI Regional Operations Group Assistant Secretary Maria Cristina Roque expressed in a video message her unwavering support for the country’s exceptional talent and creativity. She acknowledged the potential of Iligan and Lanao del Norte and emphasized that by establishing mechanisms to tap into their resources, the region can become an attractive destination for both investors and tourists.

“Our creative industry stands as a testament to the vibrancy of our nation’s culture and heritage. The Philippine Creative Industry Development Act is a significant piece of legislation that reflects the government’s commitment to promoting and supporting the growth of the Philippine creative industry,” she said.

Moreover, 15 local artists from Iligan and Lanao del Norte received a plaque of recognition from DTI for their unique talents and contributions to the creative industry. The artists were commended for their outstanding abilities, which have brought pride to their community and inspired the city.

Local talents, including the Deus Caritas Village Youth Rondalla, Octava, Kalimulan Dance Troupe, Echoes Band, Marlou Flores, Kim Mosot, Kapagintaw Cultural Dance Troupe, Kapagintaw Ethno Rock Band, Yvette Celoso, Mariah Venice Calleno Tubalado, Gem Christian, Perlray Ogue, Integrated Performing Arts Guild, and Himig Piglas, also took the spotlight through their performances.

Other lined-up activities that will be held in Robinsons Place Iligan include the Nego Show, Body Painting and Tattoo Art Contest, Craft Demonstration, Information Sessions, and Design Show, among others. (LELA/PIA-10/Lanao del Norte) by Lou Ellen L. Antonio