In a move to support local farmers and producers and promote sustainable agriculture and business industry, the local government unit of Iligan City thru the City Agriculturist Office (CAO) has recently unveiled an exciting new initiative: the Kadiwa ng Pangulo, which forms part of the strategies of the Marcos administration to combat the effects of the high level of food inflation, dedicated to showcasing and selling fresh farm produce and non-farm outputs. This program aims to provide a market to the country’s local agricultural producers and small enterprises while at the same time giving the public access to affordable and high-quality products.
The local launching of the Kadiwa ng Pangulo marks a significant step forward in addressing the challenges faced by farmers in the city. By creating a direct marketing channel, this initiative allows farmers and micro, small and medium entrepreneurs (MSMEs)to bypass intermediaries and sell their products at fair prices, ensuring a sustainable income for their hard work.
Inaugurated at the City Hall open grounds, the activity offers a convenient platform for farmers to showcase their products to a broader audience. From seasonal fruits and vegetables to organic meats and dairy products, the store provides a diverse range of fresh, locally sourced goods. In addition to produce, there are also displays of homemade jams, preserves, and other value-added products that highlight the creativity and entrepreneurial spirit of the local farming community.
In her message, the Department of the Interior and Local Government (DILG) Iligan City director Maria Maida Daniot highlighted the importance of inclusive development and social justice, ensuring that no one is marginalized or excluded from the benefits of progress.
“𝘛𝘩𝘪𝘴 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘪𝘴 𝘢𝘯𝘤𝘩𝘰𝘳𝘦𝘥 𝘪𝘯 𝘢 𝘨𝘰𝘰𝘥 𝘨𝘰𝘷𝘦𝘳𝘯𝘢𝘯𝘤𝘦 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬 𝘸𝘩𝘦𝘳𝘦 𝘯𝘰 𝘍𝘪𝘭𝘪𝘱𝘪𝘯𝘰 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘭𝘦𝘧𝘵 𝘣𝘦𝘩𝘪𝘯𝘥, 𝘵𝘩𝘦𝘳𝘦𝘧𝘰𝘳𝘦 𝘳𝘦𝘲𝘶𝘪𝘳𝘪𝘯𝘨 𝘤𝘰𝘯𝘤𝘦𝘳𝘵𝘦𝘥 𝘦𝘧𝘧𝘰𝘳𝘵𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘨𝘰𝘷𝘦𝘳𝘯𝘮𝘦𝘯𝘵, 𝘤𝘪𝘷𝘪𝘭 𝘴𝘰𝘤𝘪𝘦𝘵𝘺 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘴, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘱𝘳𝘪𝘷𝘢𝘵𝘦 𝘴𝘦𝘤𝘵𝘰𝘳 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘪𝘯 𝘢𝘤𝘩𝘪𝘦𝘷𝘪𝘯𝘨 𝘪𝘯𝘤𝘭𝘶𝘴𝘪𝘷𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘢𝘯𝘥 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘧𝘰𝘳 𝘢𝘭𝘭 𝘍𝘪𝘭𝘪𝘱𝘪𝘯𝘰𝘴,” she added.
The launch of the Kadiwa ng Pangulo has garnered widespread enthusiasm among farmers, MSMEs and consumers. Farmers appreciate the opportunity to gain fair recognition and fair compensation for their hard work, while consumers are excited about the prospect of accessing fresh, locally sourced produce conveniently.
In addition to supporting local farmers, the program also encourages sustainable practices. It promotes reduced food miles by minimizing the transportation distance between producers and consumers, resulting in a lower carbon footprint. Furthermore, by supporting small-scale farmers and organic farming methods, the initiative contributes to biodiversity preservation and the protection of the region’s natural resources.
The launching of the Kadiwa ng Pangulo Program in the city represents a significant step towards a more sustainable and resilient local agricultural sector. By empowering farmers, promoting healthy lifestyles, and fostering community engagement, the city is paving the way for a brighter and more prosperous future for both its residents and its local farming community. (𝘋𝘐𝘓𝘎 𝘐𝘭𝘪𝘨𝘢𝘯 𝘊𝘪𝘵𝘺 | 𝘔. 𝘙𝘢𝘰𝘱𝘢𝘯)